Harbor East is a grand scale 70acre mixed-use project located on the north side of the Baltimore harbor. Developers Struever Bros. Eccles & Rouse and H&S Properties needed an identity, leasing collateral, and consumer messaging that would communicate the project vision during the development and asset management phases of the project. The leasing campaign evolved seamlessly into a consumer advertising and environmental graphics program guided by the continuity of brand identity. Progressive marketing tactics target a variety of audiences throughout the projects timeline resulting in strong consumer awareness and site traffic. phases of the project. The leasing campaign evolved seamlessly into a consumer advertising and environmental graphics program guided by the continuity of brand identity. Progressive marketing tactics targeting a variety of audiences throughout the projects timeline resulted in strong consumer awareness and site traffic.
