Advertising.com is traditionally known as a pay-per-performance online advertising network. However, this definition really doesn't do the firm justice anymore. In reality, Advertising.com is a results-focused global online marketing services company that leverages data-driven insight and proprietary technologies to optimize profitable interactions between publishers and advertisers by getting the right ads to the right users at the right price across its network, which currently reaches over 83% of the U.S. internet universe.
Bottom line: Ad.com is all about results.
We articulated a brand positioning that leverages this core differentiation by broadening its context. As such, Advertising.com’s leadership position is not limited to pay-per-performance (CPA) display advertising, but is recast as leadership in results-focused online marketing globally.
The corporate website was the first piece of communication developed under this new brand positioning.
And in case you were wondering...its a completely standards-based build. Everything except the Omniture tags...they really need to do something about that. ;-)