The BACVA Winter Weekend Getaway Promotion is all about getting away. We positioned the getaway as a guilt-free holiday from the holidays for couples within a 100 mile radius of Baltimore. Our “Definitions” campaign offered a uniquely Baltimorean look at the everyday. We used a geotargeted run-of-network ad buy to efficiently deliver traffic to a Flash/HTML hybrid microsite.

This campaign won gold at the Baltimore ADDY Awards.