The Stuffed Summer Promotion, developed by Baltimore-based GKV, targeted moms within driving distance to encourage multiple day trips to the city of Baltimore. We were tasked with bringing the idea to life online.

We built a "virtual photo op" in which moms would upload photos of their children and place them into a broad range of Baltimore attractions in the style of the classic souvenir photo boards. The uploads allowed for a more immersive and personalized experience while the breadth of "photo opps" underscored the "stuffed" part of the Stuffed Summer Promotion.