Rather than lug hundreds of pounds of printed materials to the International Council of Shopping Centers tradeshow in Las Vegas, Centro Watt commissioned a series of interactive printing station kiosks. These kiosks allowed both internal and external users to quickly find a property from Centro Watt's national portfolio and print infomation sheets and demographic reports on the fly. Not only did the kiosk spare Centro Watt the back-breaking chore of shipping the pre-printed brochures, but it positioned the newly formed company as an innovator in its field.
