No|inc worked with Powell NY to develop an immersive mini-site for the Mrs. Paul’s Fish N’ Dips product launch. The pirate themed site mirrored the offline event-driven product launch. Highlights include an interactive treasure hunt and contest, both which required a secret decoder available only in specially marked boxes of Fish N’ Dips.
The project won gold for best mini-site at the 2005 Baltimore ADDY awards.