The Edmund A. Walsh School of Foreign Service (SFS), founded in 1919, is the nation’s oldest, largest, and most respected academic center for international studies. SFS is uniquely differentiated through the breadth and depth of its programs, its location in our nation's capital, and its rich Jesuit tradition.

The core mission of the Georgetown University School of Foreign Service Website Redesign project was to improve upon the utility of the website for internal audiences while clearly and emotively expressing the school's multidimensional value proposition to external audiences in a tone and manner that is personal and decidedly Georgetown in character.

In addition, we were challenged to develop a visual framework which would bring each of the school's programs, centers, and institutes under the same visual umbrella. The challenge was to create a family of websites which provide visual structure and institutional consistency without stifling individuality and innovation.