Grassroots Enterprise, an online advocacy strategy and technology firm headquartered in Washington D.C., asked us to help them to redefine their online presence in order to better communicate who they are and what they do. We began the engagement with a strategic consulting phase where we collaborated with Grassroots to develop a relevant and ownable positioning. Then we coupled strong, simple typography with witty copy direction and quirkly graphic accents to create a web experience that is uniquely Grassroots.