We developed the now infamous "Cybernag" campaign for a Pfizer pitch with Berlin Cameron Red Cell. Berlin Cameron’s strategy sought to engage the female partners and close friends of the male pain sufferers and have them exert the necessary influence to consider the medication. We took this concept and extended it to the web. One of the planned tools allowed women to create customized ads to speak to their significant others about pain. We’d then buy ad space on men’s-oriented websites (i.e. ESPN.com). When our advertising unit is loaded into the web property, our ad unit reads the cookie and serves up the customized content into the unit, thus creating a personalized ad for the man..."a cybernag," so to speak.

It’s the online equivalent of standing in front of the television. But it’s not Bextra doing the nagging.