Concurrent to an update to the company’s identity program, we worked with Bill Shinn & Associates to redesign and develop The Rouse Company’s corporate website. Our effect was not only visual. We integrated three disparately managed websites (The Rouse Company, Thomson / CCBN, and Careerbuilder) into a cohesive whole. Ironically (or not) enough, the company was purchased by Chicago-based General Growth Properties, Inc. for $12.6 billion only three months after the site was launched. We might not have had much to do with the deal...but we sure made The Rouse Company look good!