Creativity is a process. Design is a process. You name it…process. We have developed one over the course of our experience that we use to guide our development. It ensures that we are on strategy, on time, and on budget. And that everyone, including our clients, is involved at every stage.

1. Discovery
   Develop and articulate the specific parameters of the project within the context of the client’s business strategy.
   
   When requirements are vague, a discovery phase must be executed. In the discovery phsae, we work closely with the client to immerse ourselves in all aspects of your company and its business.
   
   The results of this process are the requirements defiition and the concept overview.
   
   
2. Concept Direction
   Develop high-level creative and technical direction for the project.
   
   After discovery, a high level creative and technical direction is established. This direction will act as a conceptual guide during design and build of the project. We work seamlessly with our partners during this phase to ensure that our thinking is on strategy and on brand.
   
   
3. Information Design
   
   Develop, organize and manage content strategy, including site architecture, navigational schema and high-level functionality.
   
   Information Design defines effective communication. It provides the context in which we develop form and function. By understanding how users process information and perform tasks, we are able to translate content into coherent informational hierarchies and user flow schema. This goes for more than simply website…its goes to interactive ads too.
   
   
4. Interaction Design
   Develop and prototype the dynamic and/or reactive elements of the project.
   
   Interaction Design allows the user experience to be made tangible. It rationalizes how users think about tasks and transforms text, sound and image into useful and immersive experiences in which users can work, learn, and play.
   
   
5. Visual / Technical Design
   Develop the execution of the information and interactive design phase.
   
   This phase of design puts the form upon the functionality. It is the outward manifestation of the information and interaction design placed in the context of the company’s corporate identity. It should be consistent, deliberate and purposeful in its execution, allowing the content to take center stage.
   
   
6. Build
   Produce the fully functional project including both front and back ends of the project.
   
   The build is the phase in which the project comes to life. Site architectures become blueprints as static comps and lines of text are transformed into dynamic and functional user experiences.
   
   
7. Testing
   Identify and fix bugs. Validate browser and platform compatibility as well as any client specific standards of production.
   
   Consistency and richness of experience are paramount to all users. Testing allows us to insure that all users within our predetermined specification will experience the project in the same manner. It also allows us to insure the integrity of the functional system.
   
   
8. Release
   Deploy project and train client user base on any project administration tools.
   
   Upon release, we not only transfer files to the appropriate delivery platform, but we debrief and train our clients’ internal user base such that they may manage the application with their own resources. Along with files and training, documentation is released at this time as well.
   
   Train internal user base? Yep. That’s right. We believe that many programs are better managed by the client than by us. In such cases, we’ll make sure to engineer these ideas into our design and technical approach. You shouldn’t feel tethered to us all of the time. You should feel empowered to take control of your eMarketing initiatives. It’s more efficient. It saves money. And frankly, it puts the power into your hands…not ours.
   
   
9. Analysis
   Use information gained from current project to optimize the current program or to increase the value of the next program.
   
   Our work is not finished after the project is released. We continue our work by gathering data regarding the effectiveness of our communications solution. After preliminary data is gathered, our partners revisit the project and make recommendations regarding how future phases may improve our existing solution.