Struever Bros Eccles & Rouse (SBER), a Baltimore based mixed-use real estate developer, required a corporate identity "tune-up" and branding strategy to align corporate communications across all media including tagline, leasing collateral, website, exhibits, B2B advertising, consumer advertising, environmental graphics and investor communication. SBER's brand equity, the accumulated value of SBER's brand assets, both portfolio and tenant, increased the overall market strength of the company. The logo and Brandmark are created as an evolutionary design of the pre-existing mark for a seamless culture and core value impression.